FUSION OF OPPOSITES
Zadig & Voltaire
Last year fashion creator Zadig & Voltaire took their first steps in the world of perfume. Their second fragrance, Just Rock, has just been launched for Her and for Him and is an astonishing success for a newcomer in this sector. For Her is a gourmand woody-floral scent, created by master perfumers Sidonie Lancesseur and Michel Almairac (Robertet). A floral patchouli enveloped by incense. The head note immediately seduces us with a tuberose absolute lightened up by white jasmin absolute and a back note of black vanilla. For Him Zadig & Voltaire have chosen a woody-oriental, spicy fragrance, created by Nathalie Lorson and Aurélien Guichard (Firmenich), In this case, amber patchouli is enveloped by incense. A heart of black vanilla and tonka bean tinted by spicy notes. The masculine model starring in the advertising campaign is Belgian Sam Lamar, a name to follow up in the fashion world. Textured as if they were made of stone, the black bottle for Him and the white bottle for Her seem to originate from one single bottle shattered in the middle. Put side by side on their irregular sides, the two bottles come together as if they were just one, a metaphor of the harmony of the two fragrances. In 100, 50 or 30 ml, these perfume bottles unite opposites through the most successful fusion.