The Longines POSITIONING SYSTEM
LONGINES PRESENTED ITS EXCLUSIVE OFFER IN SPORTS TIMING SERVICES INCLUDING A BRAND NEW APPLICATION
During a special demonstration day held in Berlin, Longines had the pleasure to present its timekeeping technology in the context of a horse race. The Swiss watch brand is the only one able to propose a unique and global offer of ultra-precise timekeeping, including an innovative second screen application.
Juan-Carlos Capelli, Vice-president of Longines and Head of International Marketing, presents the new Longines Positioning System in Berlin.
The Swiss watch brand has been committed to equestrian sports since 1878, when it produced a chronograph engraved with a jockey and his mount, allowing its user to time to the second. Since then, the brand has been more and more involved in equestrian sports around the world.
In line with its historical passion for horses and long term expertise in timekeeping, Longines propose now a whole range of timekeeping and tracking services, notably in the field of horse racing. This offer includes the latest generation photo-finish system, the game-changing Longines Positioning System and the new application for smartphones and tablets.
The Swiss watch brand is the only one able to propose a unique and global offer of ultra-precise timekeeping, including an innovative second screen application.
The Longines Positioning System
Used for the first time in Europe, at Hoppegarten Racecourse (Berlin, Germany), last summer, the Longines Positioning System provides instant data on the exact position of horses during a race, their ranking, the distance between horses and their speed. This pioneering development in thoroughbred racing is the most precise horse racing tracking system in the world with accuracy down to 5 centimeters and up to 1000 measurements per second.
Providing data in real time, the Longines Positioning System improves the experience for racing spectators and TV viewers as well as the International Federation of Horseracing Authorities, national federations, hippodromes, owners, trainers, jockeys, and all horse racing enthusiasts.
A live experience of the races on your screen
During the demonstration day, Longines also unveiled the innovative second screen application. It provides a live experience of horse races and real-time accuracy, as it produces detailed statistics about horses, such as average speed or intermediate time to smartphone and tablet users. This new application also allows the users to see the races on replay, providing additional data, essential to a younger audience, used to receive information anytime and anywhere.
Notwithstanding their full mastery of mechanics, the watchmaker also shows interest in the digital revolution...
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